Findings
What the log sheets show
We audited processindconsultants.com, your LinkedIn presence, and your current vendor spend before writing this. Six findings, in order of what they cost you.
You post consistently and people tell you the content is good. It reaches your existing network and stops there.
LinkedIn Thought Leader Ads put paid budget behind your own personal posts rather than corporate ad creative. Industry benchmarks put those at $2.29–$4.14 per click against $13.23 for standard sponsored content, with two to five times the engagement. You already own the asset that makes this cheap. Nobody has switched it on.
The site reads well and the case studies are real. There is no capture mechanism on any page — no diagnostic, no gated study, no reason to identify yourself before you are ready to phone a stranger.
A VP of Operations researching a batch failure at 11pm will read, recognise the expertise, and leave without a trace. Roughly 70% of a B2B decision is complete before a vendor is contacted. You are invisible for all of it.
Rheology, shear rates, vortex dynamics. Precise, correct, and pitched at the engineer.
Your own words: the CEO "doesn't know why the plant's doing lousy, he doesn't care, he wants it cured." That person signs. The technical depth stays — it earns the engineer's trust — but it needs a business-outcome layer above it for the person releasing budget.
Your homepage title tag currently renders as "Process Industries Consultants | | Achieve Growth in your Business" — a duplicated separator sitting in the first thing Google reads.
No Google Business Profile exists. Search terms in your niche have very few competing advertisers, which makes this some of the cheapest qualified attention available to you.
Carbonova. SantoLubes. Mars Materials. Versogen. Named executives, on the record, describing specific work. Three written case studies sit alongside them.
Technical buyers rate case studies and evidence above every other content type. Yours are parked on a page nobody is driven to. This is a distribution problem, not a content problem — which makes it fast to fix.
You built a contact list with AI and it is sitting unused. It costs nothing to reactivate and it is the fastest thing on this page to produce a conversation.
We qualify it against your stated criteria first, discard what does not fit, then run a sequence written in your voice around your three problem types. No volume blasting.
Position
Where the money is already going
This proposal does not ask you to spend more. It asks you to consolidate the same budget into one place, against one accountable number, with attribution on every lead so you can see what produced what.
Each vendor you have hired sells the same motion — proprietary outreach into cold contacts. None of them addressed reach or capture, which is where your line is actually starved.
Program
Two ways to restart the feed
One channel, fully resourced. Built around the audience you already have rather than one we have to buy from scratch.
- Profile rebuildHeadline, About, Featured and banner rewritten to lead with the problem, not the résumé
- Company pageRequired to run Thought Leader Ads, and it captures branded search
- Thought Leader AdsPaid reach behind your own posts, targeted by job title, industry and company size
- Lead capture formsFive fields maximum, delivered straight to your inbox
- Landing pageBuilt from your own three qualifying questions, so it filters before you speak to anyone
- Insight tag and retargetingSite visitors followed back onto LinkedIn
- Content cadenceThree posts a week, structured from your existing case studies
- List reactivationZoomInfo contacts qualified, then sequenced in your voice
Option A
60-day minimum term
Ad spend is paid by you directly to LinkedIn. It never passes through us and is never marked up.
| Phase | Window | What happens |
|---|---|---|
| Build | Weeks 1–3 | Profile, page, tracking, landing page, first creative batch |
| First leads | Weeks 4–6 | Qualified conversations begin arriving |
| Optimise | Weeks 6–8 | Budget shifts behind whichever posts and angles are pulling |
Everything in Option A, plus the search side — so you are found by people already typing the problem, not only by people we put a post in front of.
- Everything in Option AProfile, company page, Thought Leader Ads, capture forms, landing page, retargeting, content, list reactivation
- Website conversion buildLead capture and a diagnostic built from your three qualifying questions
- Technical SEOTitle tags, schema, structure, page speed — including the duplicated separator
- Google Business ProfileCreated, verified and optimised
- Search contentCase studies and articles targeting scale-up failure, batch contamination and throughput terms
- Approver messaging layerBusiness-outcome copy above the technical detail, for the person signing
- AI search visibilityStructured so ChatGPT and Perplexity cite you when buyers research there
Option B
90-day minimum term
Build fee splits across months one and two at $1,500 each. Ad spend is paid by you directly to LinkedIn.
| Month | Build | Management | Ad spend | Total |
|---|---|---|---|---|
| One | $1,500 | $2,000 −$500 | $1,200 | $4,200 |
| Two | $1,500 | $2,000 | $1,200 | $4,700 |
| Three onward | — | $2,000 | $1,200 | $3,200 |
Ninety days is the shortest window where search results mean anything. LinkedIn produces earlier — first conversations land in weeks four to six.
Economics
Run the numbers yourself
You said four clients a month at roughly $1,500 each puts you where you want to be. Move the inputs and see where the program breaks even.
Costs shown follow whichever option is selected above, from month three, after the build fee has cleared.
Start
The audit comes first
You have paid three vendors this year on the strength of a promise. We would rather you saw the work before committing to a retainer.
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DAY 1
Access and criteria
Sixty minutes. We take account access, your qualification criteria in your own words, and the three problem types ranked by what pays best.
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DAYS 2–5
Audit delivered
Written findings across site, profile, search visibility and contact list, with fixes ranked by impact.
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DAYS 6–14
Build
Profile, company page, tracking, landing page, first creative batch. You approve everything before spend begins.
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DAY 15
Live
Thought Leader Ads run against your highest-performing existing posts. List reactivation starts the same week.
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DAY 30
First read
Cost per click, cost per lead, which posts pulled, which titles engaged, and what moves in month two.
Also worth raising
Two channels you already have standing
Neither of these is in the pricing above. Both are worth ten minutes of conversation because your credentials make them cheap for you and expensive for anyone else.
| Channel | Why it fits you specifically |
|---|---|
| AIChE and trade press | Industry guidance rates professional-society and trade-journal visibility above social media for chemical engineering consultants. A Princeton PhD with patents and forty years of operating history clears the editorial bar that keeps most competitors out. |
| Client-side referral | Four named executives are already on record endorsing you. None have been asked for an introduction. This is the cheapest pipeline available and it takes an email. |