Understanding the impact of your campaign is not just beneficial—it’s essential. At StreetFeet Marketing, we don’t just distribute door hangers across the United States; we empower businesses to gauge their campaign's success through effective tracking methods.
Whether you’re a local startup or a nationwide enterprise, this guide will walk you through the essential tactics for monitoring your door hanger campaign's performance.
Why Track Your Door Hanger Campaign?
Your door hanger campaign is more than just paper on a doorknob; it’s a direct line of communication with your potential customers. Tracking performance allows you to measure ROI, understand customer behavior, and refine your marketing strategy for future campaigns.
From call tracking services to QR codes, leveraging the right tools can distill your insights into actionable strategies.
Counting Flyers: A Tangible Measure of Interest
Keeping it simple often gives you the most straightforward insights. Tracking the flyers that make their way back to your business gives you a clear view of how well your campaign is resonating with your audience. It's a direct method, not all-encompassing, but it’s simple and effective.
Define what winning looks like for your campaign, setting realistic goals based on your budget and how many flyers you expect to see returned. And remember, your flyer's design should make it crystal clear that bringing it back brings special perks, like a free appetizer.
Custom Promo Codes: A Direct Line into Measuring Impact
Using custom promo codes on your door hangers is like having a direct line to measuring your campaign's success. This tactic doesn't just nudge customers to take action; it gives you a crystal-clear picture of how your campaign is translating into sales.
Watching these promo codes get used is like getting real-time feedback on what's hitting the mark with your audience, helping you fine-tune your future moves. Just make sure that this code is unique to the flyer so you can measure that specific marketing element's impact.
QR Codes: Connecting the Dots Between Print and Digital
QR codes turn your door hangers from just a piece of paper into a bridge to your online world, guiding potential customers to wherever you want them online – be it deals on your site, sign-up pages, or special online content. For a no-fuss setup:
- Canva's Free Feature: Perfect for linking straight to a webpage and tracking events using tools like Google analytics. If you go this route, make sure to add UTM parameters using Google's Campaign URL builder so you can track actions in Google Analytics.
- Advanced Tools: Bitly's QR Code Generator or QR Code Monkey allow for more versatile actions, from starting an email or SMS to showing a spot on a map. A small subscription fee unlocks analytics, giving you deeper insight into how your QR codes are performing out in the wild.
Call Tracking for Door Hanger Marketing
Call tracking is a powerful tool for measuring the effectiveness of your door hanger marketing campaigns. It involves assigning unique phone numbers to your door hangers, allowing you to track which campaigns are driving calls to your business. Here’s how to set it up:- Choose a Call Tracking Provider: Select a reputable call tracking service that suits your business needs. Providers like CallRail, Invoca, or Dialpad offer various features including call recording, caller ID, and analytics.
- Create Unique Phone Numbers: For each door hanger campaign, generate a unique phone number. You can create numbers for different areas, offers, or designs to see which performs best.
- Incorporate Numbers into Your Door Hangers: Place the unique numbers on your door hangers. Ensure the design highlights the call to action, encouraging potential customers to call.
- Monitor and Analyze Calls: Use the call tracking platform to monitor incoming calls. Analyze data such as call volume, duration, and caller location. Listen to call recordings to gauge customer interest and service quality.
Dedicated Landing Pages: Tailored Tracking for Each Campaign
Create unique landing pages for each door hanger campaign to gain detailed insights into engagement and conversion rates. This targeted approach allows for precise measurement and helps identify what resonates with your audience.
Tailoring Your Tracking: Identifying the Best KPI for Your Marketing Efforts
When tracking the performance of your door hanger marketing campaign, the key is to select the KPI that aligns best with your business goals. Whether it's the straightforward count of flyers returned, the intricacies of call tracking and QR code scans, or the financial metrics like Cost Per Lead (CPL) and Return on Ad Spend (ROAS), the right KPI can offer you a clear insight into your campaign's effectiveness.
Remember, the goal is not just to gather data but to extract actionable insights that drive decisions, helping to refine your strategies and optimize your marketing budget for future campaigns. Choose wisely, and let your chosen KPI guide your path to marketing success.
Bringing Your Campaign Full Circle: The Key to Unlocking Growth and Engagement
Tracking the performance of your door hanger marketing campaign is a multifaceted process, but it’s one that yields invaluable insights into your business’s growth and customer engagement. At StreetFeet Marketing, we specialize in not just launching effective door hanger campaigns but also in ensuring their success is measurable and impactful. Ready to take your door hanger marketing to the next level? Schedule a free consultation with our team today and let’s unlock the full potential of your marketing efforts.